A contemporary botanical skincare identity featuring architectural typography, custom frosted glass packaging, and an editorial stationery suite.
Developing an understated visual identity that communicates clinical formulation without feeling sterile, competing directly against established global apothecary brands in boutique retail spaces.
We balanced architectural typography with generous negative space, earthy neutral textures, and minimal unboxing rituals that allow the formulation ingredients to take center stage.
Serein is a high-performance dermatological skincare line formulated with organic alpine flora. The brand required an identity that bridged scientific rigor with quiet luxury.
The resulting visual language is anchored by a bespoke logotype with delicate serifs, paired with high-contrast modernist typography and a palette inspired by limestone, eucalyptus, and pale slate.
