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Branding & Marketing Collateral 2025

Aster House

A boutique luxury retreat nestled in the Nilgiris, featuring an archival monogram, bronze architectural signage, and hand-bound guest room collaterals.

Aster House
Strategic Challenge

The Challenge

Honoring the historic 1920s heritage of the property while delivering a sharp, modern luxury brand that commands premium room rates.

Execution Methodology

Creative Approach

A restrained, timeless monogram balanced by warm ivory stationery, forest green accents, and natural materials including linen, wax seals, and untreated brass.

Design Narrative

Case Study Overview

Aster House is a 14-suite heritage estate offering slow-living mountain hospitality. The identity draws inspiration from mid-century botanical illustrations and colonial estate stone craft.

Visual Craft

Visual Showcase