Fleur — Haircare, made visual
Project type: Social Media Campaign · Beauty & Personal Care
Project presentation: Campaign artwork supplied for this portfolio. Product statements and performance claims appearing inside the creatives are shown as part of the artwork and are not independently verified here.
This campaign brings a science-led haircare story into a cohesive social-first visual series. The creative direction combines rich burgundy and warm terracotta backgrounds, editorial serif typography, close-up product imagery and simple data-inspired graphics. Each composition is designed to communicate one message at a time while retaining a recognisable campaign identity.
Campaign approach
- Visual consistency: a repeated color and typography language across the series.
- Product storytelling: ingredient and product-led layouts that keep the bottle central.
- Information hierarchy: headlines, supporting copy and graphic callouts arranged for quick mobile reading.
- Campaign variety: a mix of educational, benefit-led and lifestyle-led creative formats.
Selected campaign creatives
Design deliverables
- Social media campaign creatives
- Product and ingredient communication layouts
- Campaign visual direction and typography system
- Consistent creative formats for digital publishing