MAISON NOIRÉ — A signature in scent
Project type: Fragrance Packaging & Product Art Direction · Concept Project
Concept disclosure: MAISON NOIRÉ is a fictional fragrance label created as a self-initiated portfolio concept. It is not represented as a real client commission.
This concept develops a refined visual direction for a contemporary fragrance house. A sculptural bottle silhouette, restrained typography and an atmospheric presentation create a distinctive premium mood while keeping the product as the central focus.
Creative direction
- Product focus: a clear hero presentation built around the fragrance bottle.
- Typography: a refined typographic direction suited to a premium fragrance identity.
- Packaging: an exploration of label hierarchy and product presentation.
- Brand mood: minimal, confident and editorial.
Concept visual
Scope explored
- Fragrance packaging direction
- Label and typography exploration
- Product art direction
- Brand presentation concept