VERDÉ — Beauty rooted in nature
Project type: Beauty Campaign & Social Media Art Direction · Concept Project
Concept disclosure: VERDÉ is a fictional beauty brand developed as a self-initiated portfolio concept, not commissioned client work.
This concept explores a botanical-inspired visual language for a modern beauty label. Natural references, tactile product styling and a fresh, restrained composition create a visual direction that can carry across educational posts, product features and launch communications.
Creative direction
- Visual language: botanical cues and clean product-focused compositions.
- Composition: clear focal points with space for concise campaign messaging.
- Consistency: a repeatable direction for a cohesive social media presence.
- Applications: product features, campaign posts and launch visuals.
Concept visual
Scope explored
- Social media campaign direction
- Product-led promotional layout
- Natural visual references and typography
- Digital brand communication concept